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Little Turtle Messenger interactive iPad App by the Turtle Conservation Society of Malaysia. A Project Under Technology



"Little Turtle Messenger" is a story about how a little girl meets a turtle in her dream and is brought to the world of turtles to see some of the hazards faced by them. She finally arrives in the village of turtles and finds only old and sad turtles. She immediately realizes why the young ones are missing. Humans have been eating turtle eggs, not giving them a chance to hatch. She promises the turtle she will help. By relating the turtle's story to her friends, family, school, then other schools, she is able to get people to stop eating turtle eggs.


Our project is to design & develop an interactive storybook app for the Apple's iPad, based on the story, "Little Turtle Messenger" with subtle messages; to spread Turtle Conservation Society of Malaysia's activities in the turtle & terrapin sphere. It is based on a Malaysianized hardcopy storybook & DVD animation by the same name, Little Turtle Messenger.

We hope the iPad storybook will reach out to a global audience on the conservation efforts and how everyone can play an educational role within their community, while raising funds at the same time, for more conservation work through Turtle Conservation Society (TCS) Malaysia.

The project is targeted at the people who want to contribute towards turtle & terrapin conservation but don't know how. The development & deployment of this iOS app hopes to increase fundraising activities in a multiplier effect, where sales from it (after Apple's 30% & government tax) will go back to Turtle Conservation Society, allowing for more conservation activities! As an App in the AppStore, it will stand the test of time and continuously raise fund with the least minimal effort.

If you have any questions, please feel free to pose your questions in the DISCUSSION board in the Project Page.

Note from pitchIN

Please log-in into pitchIN before you pitched to the project by connecting your Facebook to pitchIN. If not, your pledge will be identified as "anonymous" in the Project Page. However, even if you do not login and pledge, your pledge will be accepted but recorded as anonymous. If you do decide to pledge, we hope you will register first before pledging. We think with IDs, not only can the crowd relate to the people who had pledged but will convince others to pitch in too!

Project Updates

Project Discussion

List of Pitchers

List of all people who had pitched/pledge money to this project

Shamsul Jafni Shafie RM50
Anonymous Pitcher RM50
Anonymous Pitcher RM50
Allan Cheah RM20
Anonymous Pitcher RM70
Anonymous Pitcher RM100
Pelf Yeen RM20

About Me

Tcs Msia

Gender male

Additional Information

Project Owner:

Turtle Conservation Society of Malaysia (TCS) is a recently established NGO in Malaysia. The Society aims to bring about the recovery of depleted wild populations of turtles, with particular reference to freshwater turtles, in Malaysia through partnerships with like-minded organizations, individuals and local communities as well as through its own programs.

Some of the activities carried out by TCS includes a River Terrapin Research and Conservation Project in Setiu and Kemaman, Terengganu, Malaysia; Turtle Educational Programmes with school students in Terengganu; as well as participation in public outreach campaigns (e.g. exhibitions/talks/Turtle Discovery Trips).

Website: Turtle Conservation Society of Malaysia

Facebook: Turtle Conservation Society of Malaysia

YouTube: TCS YouTube

Team Members:

Prof Dr. Chan Eng Heng (Advisor & Content Creator)

Retired University Malaysia Terengganu (UMT) professor and a turtle conservationist. She's been saving lives (turtle's & terrapin's) for all her life! Winner of United Nations Environment Program for her efforts in protecting sea turtles, she's been inducted in the UNEP Global 500 roll of honour & Global 500 Laureate in 2001 & 2006. Sea Turtle Research Unit (SEATRU) was co-founded in 1985 till her retirement in 2009 is the most successful paid volunteer program in Malaysia.

Chen Pelf Nyok

Pelf has been involved in turtle research, conservation, education and public outreach since 2004. She recently co-founded Turtle Conservation Society of Malaysia (TCS) and currently serves as its Honorary Secretary.

Besides turtle-work, she is also a social media enthusiast and have recently spoken at TEDxKL. At the moment, Pelf is pursuing her Ph.D. in Universiti Kebangsaan Malaysia (UKM) with a scholarship from CIMB Foundation.

Adrian Wong (Chief Technology Officer)

Children's Edutaiment iPad App entrepreneur. Having successfully launched Corner Room Studios' app series, A Day in the Park, he leads a team of creative individuals & programmers in developing child EDUcation + enterTAINMENT apps.

Boy Radge (Music Director)

Founder & owner of Abraham Records. Worked with major singers/songwriters in the Malaysia music industry. Winner of VIMA awards 2011, 2012 and AIM awards 2009 for Best Director, Music Composer & Album.