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A Seahorse Story


The children's book tells the story of a seahorse in its habitat, including amazing facts about seahorses. A portion goes to SOS Malaysia.

RM 19,505

pledge of RM 28,000 goal

21 May 2020 5 July 2020


Project Summary

I am Dr. Adam Lim Chee Ooi, the author of this book project entitled "A Seahorse Story". I am a Marine Biologist specialising in biology and conservation of seahorses and their relatives in Malaysia. On top of doing science to further understand about this group of peculiar fishes, I also travel around the country to share more about seahorses through events and presentations to kids and their families alike. 



Together with Ms. Leong Yoke Mee (Ammi), a children's book illustrator, we have move forward on our idea to curate a book about seahorses to highlight their unique features and abilities on a more localised setting, Malaysia. Her other more recent publications include 'I Belong To The Forest' & 'Anak Murid yang Memakai Kain Cawat'. 



Prior to this campaign we have been working on the story content, field site visits and illustrations for each panel. The artwork and story are curated to reflect the actual facts and closest resemblance of the actual area. Yes, you hear it right, the setting of the story takes place right here in Malaysia and reflect the actual diversity of marine life in the area. This project is important to us not only to spread knowledge about seahorses but also to raise awareness of the threats to their home globally. Additionally, a portion of the sales will go towards Save Our Seahorses (SOS) Malaysia, a local NGO dedicated in seahorse education and conservation for the continuous effort to protect 

What We Need & What You Get

For this project, we are looking to raise RM28,000 to cover for our cost of printing of 3000 copies of the hard cover book, the digital artwork and designs of it. Even if we fail to reach our entire goal, we will still be looking to seek further opportunities to get the book printing and distributed. However, that would of course put a delay in the production of the physical copy of it. By hitting our funding goal, we are dedicated to donate copies of it to local libraries as well where it is accessible to kids. Additionally, we are looking to send the e-book to our backers as an appreciation in helping us reach our funding goal.  The book is dual language with English as the primary medium annd chinese as the secondary. 

Bringing our story to life through the illustrations. 

Mock Book layout 


The Impact

This project will allow us to share more about the weird yet wonderful facts of seahorses and their current plight by communicating science and awareness to the younger generation. Personally, I have been guiding citizen science program in the area for kids and adults alike to look for seahorses in the wild and yet us to keep track of its population; whereas Ammi have been succesfully published a number of children's storybook such as 'I Belong To The Forest' & 'Anak Murid yang Memakai Kain Cawat' recently. Additionally, her previous stints include teaching art in schools and public events. Through our collaborative effort, we are seeking to reach out to more Malaysian families of the natural marine biodiversity here in Malaysia what we can learn about them.


Risks & Challenges

Some of the risk and challenges posed since we started formulating the idea of a factual marine themed children's storybook are:

  • Getting the facts presented in a subtle and intereting way for child readers

  • Actual site visit and identifying the actual elements to be included in the book

  • An illustrated story representing actual events to match. 

To addressed the content and script, we have engaged moms within the target kids age group readers to identify and provide comments on the language, contents and illustrations. Additionally, it was proof read by an English Lecturer from our local university on the language usage.  An actual site visit was arrange with Ammi for her to have an actual experience of the home of the seahorse and looking for them as well. 

A visit to the seagrass to match the illustrations as close to the actual marine biodiversity and habitat.

The female Yellow Spotted Seahorse, Hippocampus kuda, we encountered during out survey trip in the area. 


Other Ways You Can Help

Do help us to share the link around and help us to achieve our goals. We look forward to get the book published and channel some books to the local library as well. We do accept any donation contributions (any amount) to help us to achieve our funding goal to get the book printed and officially published. All donation proceeds will first be used for the production of the book. Through the sales generated, 100% of the donation amount will be channeled towards Save Our Seahorses (SOS) Malaysia to fund the next research conservation project. 

Sincerely thank you from us
Dr. Adam Lim & Ammi Leong

Hi everyone, 

It has been a while since we updated here on the progress. 
Here are the updates on our book project:

1) We have completed 95% of all our book delivery, local and international. It truly has been a challenge due to the temporary suspension of PosLaju international delivery services which resulted in the month-long delay to get our book out to you outside Malaysia. We have opted to use various logistics via EasyParcel and if you have not received it, it is most certainly still in transit. 

1.5) Another thing to note for our pre-order international backers, we took note that you have included additional RM20 for the delivery. The cost of international logistics has since skyrocketed many folds. Rest assured and you may have noticed by now, we did not request for extra charges on your end. We will be covering ALL the differences in getting the book to you. Delivery to Australia, France, Brazil, Japan, etc. cost between RM100 - RM400. We don't want to disappoint the patient little ones. 

2) We are eternally grateful for the continuous support from everyone from the pre-order & new orders from friends, family and new friends alike. To date, we have sold about 1000 copies of the book and for those checking if we do have additional copies, YES we still do have another 1000 copies available. 

To order, please contact me directly at +60163228462 or [email protected]. Price per book is at RM35 with RM10 for local delivery. 

3) We have received countless shared happiness in reviews, photos, video and social media post since the book got published. This has truly melted our hearts and more than justify our decision to start this project. 

4) We are ever thankful for the invitations to talk, share, present and conduct a book reading session virtually. Ammi and I have been given a few organised by various groups across Malaysia with some sitting in from Taiwan & USA. 
If you would us to do a book reading session for your private group, I am more than happy to do so. Do contact us directly and see where we can arrange a session. 

5) Ebook: we have yet to send out the ebook copy is email. This is because we would like all our backers to physically receive their hardcopy of the book prior. As I have mentioned about it in brief, the ebook will be locked from printing and editing. However, in the spirit of raising awareness and education, do SHARE THEM FOR FREE TO ANY CHILD, HOMESCHOOLING GROUPS, KINDERGARTENS, PARENT GROUPS. 

6) Since the launch of the book, many new friends were made and ideas were bounced on what is next moving forward. I am always open to more ideas where we can improve, move forward or test out with this. The possibilities are endless. 

Once again, we would like to thank everyone for the success of this little project. We look forward to hearing from you directly. Merry Christmas and a Happy New year in advance. 


Dr Adam Lim & Ms Ammi Leong

Hi everyone,

We do have stock for our book 'A Seahorse Story'. It is priced at RM35 per book excluding delivery fees. If you wish to order, do Whatsapp me directly at +60163228462. As for those who have placed your order recently via post comment, I will be reaching out to you very soon. Please find the delivery updates for all previous backers as below. Those sent out are on their way!


Sent Out

- Perlis

- Perak

- Pahang

- Sabah

- Sarawak

- Terengganu

- Johor

- Kedah

- Penang



- Kuala Lumpur

- Selangor


- International (Delayed due to covid restrictions)

- eBook

We have finally received the books & true to the version both Ammi & I agreed upon! The both of us will now be rushing through the book signings and get them delivered to all backers. 

Facebook post

For any further enquiries, do feel free to reach me directly at 016-3228462

Thank you, 

Dr. Adam Lim



Hi everyone,

Here is the latest development on 'A Seahorse Story'. Last Monday (14th September 2020), Leong Yoke Mee and I were eagerly waiting for all 2000 copies of the storybook. Train tickets were booked, personal delivery plans were all in place right up to this Sunday. The books were scheduled to be delivered after 2PM followed by the book signings on the 15th of September before sending it off to all our backers.

Unfortunately, we were struck with a disaster. All 2000 copies of the book were printed & binded with 2 pages of duplication errors (Images of the error can be viewed here) despite no such error on the mock physical copy prior to mass printing. Both of us are extremely disappointed of the outcome with no qualms rejecting all copies and force a new reprint of the books (we were offered a solution of pasting over the error). We will not accept anything other than the original agreement, especially for errors not on our end that is to be delivered to all our backers for this project.

With the decision above, we have to sadly inform you that the books will be further delayed once again as they are being reprinted as we speak. I am waiting for a new definite date from the printers; tentatively informed that it will be the end of next week at the earliest point.

We will keep everyone posted on the updates and we thank everyone for their patience & understanding on the matter.

Praying that it will be sorted by next week

Adam Lim & Ammi Leong
+60163228462 (Adam)


Hello Everyone, 

Here is an update on what is currently going on with the book project, A Seahorse Story. 

Unfortunately, we have been struck with an enforced slight delay on the books production. Reason for this is because we were not too happy with some of the digital artowork of mock physical copy of the book 1 step prior to its printing. Thus, we (Ammi & I) have immediately made adjustments to the matter with the required changes. As this is our brain child and joint effort, we would not accept anything that differs from our vision of the book. 

Nevertheless, the changes have been made and we should be on course for the full printing process this week itself. As it stand we should receive the books for signing on by the 1st & 2nd week of September 2020 prior to delivering it to all backers. 

All local backers will be receiving their copies first, whereas international backers should expect some delay. This is due to the ongoing Covid-19 situation globally and we are still seeking logistical assurance from the service company we approached to get them to you. 

Do feel free to reach out to me at +60163228462 on whatsapp for further queries. 

Thank you, 

Adam Lim

Hi everyone, 

Just to update that our ebook edits are ready and completed!
We have submitted our ISBN application to PNM and hope to receive a confirmation by the coming week or after. Once that is sent to us, we can start the printing of the book!

Will provide more updates as we progress~!


As we approach the end of this campaign, we would like to personally thank everyone for their wonderful support of our project. Please find out thank you video through the links below. 

Ammi Video

Adam Video

It have been 36 days since the official annoucement of the pre-sales & fundraising effort for 'A Seahorse Story', my first children's picture story book in working partnership with Leong Yoke Mee (Ammi) as the Illustrator for the story ๐Ÿ“—.


What a journey and experience it have been over this time period for me especially. Your kind backing to purchase the book ๐Ÿ“—, share the links on your social medias and reach out personally in support of the project is truly amazing and both Ammi and I could not be more thankful than ever to everyone of you. We have managed to garner sales from the Australia, United States, Taiwan, Singapore, England and other countries ๐ŸŒ as well.

As this is my first foray into the publishing a children's picture story book ๐Ÿ“—, I started off not knowing what to expect. There are nights where I actually dream of the funding bar being full and jumping out of bed in the morning to check if that is true. The amount of refreshes my Google Chrome have been clicked over this period of time is probably more than I ever did throughout my life.


With 9 days to go, we have now reach RM13,700 (at time of writing this post) of the targetted RM28,000 of the funding goal. While we are 50% away from the intended goal target. Rest assured, we will still be proceeding to print the book right after we received the collected amount. The RM28,000 target is to print 3000 copies of the book ๐Ÿ“— and with a lower collection, we will be considering to print a smaller amount, depending on the final collection in 9 days. So no worries, ๐—” ๐—ฆ๐—ฒ๐—ฎ๐—ต๐—ผ๐—ฟ๐˜€๐—ฒ ๐—ฆ๐˜๐—ผ๐—ฟ๐˜† ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐—ฒ๐—ฑ, ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฎ๐—น๐—น ๐—ฏ๐—ฎ๐—ฐ๐—ธ๐—ฒ๐—ฟ๐˜€.

To does who are still interested to do a pre-order, you can still do so via the link provided. I would like to request your favour to help me share this post on your social media as we make a final shoutout for this project.


Thank you everyone once again. I look forward to physically hold this book and probably do a book reading session to tell the story of Wei Wei the Yellow Spotted Seahorse.

I would like to make a shoutout to 2 very special individuals. 
1) Mr. Chan Jin Vei (English)
2) Ms. Yong Yu Lin (Chinese)

Both of them have been very helpful to assist with the proofreading of the book and also to ensure that the language used suits our targeted audience. 

In Conjunction with World Ocean Month, Pertikula (https://www.facebook.com/pertikula) have launched a campaign to support the fund raise of our book project. 

Pertikula is a small business intiative by 2 mommas. Putting out creative options out there for out growing little babies. When you shop with them, you are not only funding their dreams, you are also:

๐Ÿ–ŒSupporting creatives
๐Ÿ™Œ Rooting for a local business
๐ŸŒ Encouraging conscious practices
๐Ÿ‘ฉ‍๐Ÿ‘ฉ‍๐Ÿ‘ง‍๐Ÿ‘ฆ Empowering women/ moms

And during this period in conjunction with World Ocean Month, your support to them also helps to:

๐Ÿ“— RM5 will be channeled into the the pre-book sales of 'A Seahorse Story' to cover the cost of printing and digtal artwork
๐ŸŒŠ๐Ÿด A portion of the book sales going back to Save Our Seahorses Malaysia

You will also be entitled to a copy of an ebook version of the book!

Do check drop by their page and give them a LIKE~! Drop by their shop there as well and see if you can pick up a gift today โ˜บ๏ธ

Hi everyone,

I have been invited by the amazing people behind @havehope2030 to share about seahorses on the 19th of June 2020 from 8:30PM to 9:30PM (GMT+8)

Titled 'Seahorses', I will be sharing all about the fascinating facts of this peculiar fish in detail. It will be a light session filled with oooo and aahhh made suitable for kids. So do feel free to join me then ๐Ÿ˜Š and tell everyone about it.

This a FREE online talk event hosted using Zoom but do sign up with Ms Angel at ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ“ž +60123055159.

See you then~!

Dr. Adam Lim

Thank you so much for the tremendous support thus far everyone! 
For international backers, you can add your country after your State in the same text box. 
That was we can keep up for the delivery of the book when we get them published. 


Adam & Ammi

1st Update: 
Prior to us going live here, we have since completed the milestones below:

  • Field Survey with Ammi to illutrated the story backdrop in detail. 
  • Story script
  • Illustration panels
  • Main character artwork
  • Proof read of story script in English and Mandarin

Ammi have been invited to a podcast interview to share about 'A Seahorse Story' on CITYPlusFM. Click on the link below to hear the podcost session (in mandarin)

CITYPlusFM Podcast

Hi everyone, 

I have been receiving a few response from around that they encountered error at the payment gateway. Please do check if your pop-up blocker or ad-blocker is turned off for the payment gateway to appear (pop-up) to proceed. 

If the problem persist, do feel free to channel the issue to me at 016-3228462. 
I will see to the issue with the team of pitchIN.

Thank you so much!

Adam Lim

Hi everyone, 

If there is any questions or encountered any issue, do feel free to drop a comment here. 
I will attempt to address all of them and work to solve them where relevant.


Dr. Adam Lim 



    6 backers

    No rewards. I just want to contribute.

  • RM 10

    21 backers

    An ebook copy of the book 'A Seahorse Story' will be emailed to you. The ebook will only be emailed after the official launch & publication of the book.

    Estimated Delivery : 14/08/2020

    Unlimited slots

  • RM 45

    92 backers

    A signed copy of 'A Seahorse Story' and a copy of the ebook.
    This is RM35 (Hardcover book) + RM10 (Shipping fees).

    For international orders, the shipping fees would be RM25 instead of RM10.

    Estimated Delivery : 14/08/2020

    Unlimited slots

  • RM 80

    56 backers

    2 x signed copy of 'A Seahorse Story' and ebook copy. This is RM 70 (Hardcover book) + RM 10 (Shipping fees).

    For international orders, the shipping fees would be RM25 instead of RM10.

    Estimated Delivery : 14/08/2020

    Unlimited slots

  • RM 370

    22 backers

    10 x signed copies of 'A Seahorse Story' and the ebook copy.
    This is RM350 (Hardcover books) +RM20 (Shipping fees).

    Estimated Delivery : 14/08/2020

    Unlimited slots

  • RM 5

    3 backers

    Donation (Any amount). You just want to help support the project and reach its funding goal.

    We would like to thank you very much helping us out here to achieve our funding goal. The amount contributed here will first help to pay off the printing production of the book. Through our generated sales, the exact amount (100%) from this category will be contributed to Save Our Seahorses (SOS) Malaysia to kickstart the next research conservation project in Malaysia.

    Estimated Delivery : 14/08/2020

    Unlimited slots