pitchIN could be described as Malaysia's national crowdfunding platform. Since inception in 2012, the pitchIN Rewards venture has become one the most successful rewards crowdfunding platform in South East Asia. It holds the distinction of being the first platform to raise funding for an Indie Music Festival, twice via the TAPAUfest project in 2014 and 2016. It has also successfully executed a slew of groundbreaking crowdfunding projects such as the on-demand movies Movie GoGo project, the pitchIN-MaGIC Challenge and TeeSomethingNice.