University Startup Challenge 2021: bites.

Contact: Kwan Ting Liang

bites. is a platform for content sharing and restaurant directories, it helps food lovers to discover the local hidden food gems.

RM 0

pledge of RM 3,000 goal

15 September 2021 30 October 2021


Project Summary

Hi, welcome to bites.! where it's all about food!

Problem Statement

Foodies miss the opportunity to discover local hidden food gems due to the lack of exposure.


bites. is a platform for content sharing and restaurant directories, where users get information and entertainment through food-related content, influencers get the chance for content creation, and restaurants will have a more focused platform to promote and improve their businesses.

Value Proposition

Ultimately, we wish to provide a one-stop food community to the users and an attractive yet effective advertising platform for the restaurant owners.

Target Market

Our main targeted customer segment is the young generation aged between 18 to 30 years who loves food and social media, whereby for our targeted market, we wish to deploy our app in Kuala Lumpur first, followed by the whole Selangor, and ultimately to the whole Malaysia.

Risks and Challenges

  • No funding for promotion campaign
  • Technical difficulties to enhance the features of the application
  • The impact of the application hardly depends on the number of users

The Impact

If bites. continues to grow and expand, it is expected to not only help promote local food and culture to food lovers but also provide significant help to the restaurant owners, food vendors to grow their business. With a more focused targeting scope, it makes it easier for the food and beverage industry to connect with the consumers and create values.

Reason to raise funds

Food-related content has never failed to create engagement, with the right strategy, process, and resources, bites. is expected to continue growing with unlimited potential. Therefore, we are raising funds to solve the problems and challenges in order to bring bites. to a bigger stage.

Fund Utilization:

Amount Usage
RM1000 App Development
RM2000 Marketing Promotion

Project Timeline:

Prototype Development

April 2021 - July 2021

(3 months)

Validation & Improvement

July 2021 - September 2021

(2 months)

App deployment & Marketing Research

September 2021 - October 2021

(1 month)

Marketing Promotion

October 2021 - December 2021

(2 months)

Please click on the link below to have access to bites.'s pitch deck:

bites. pitch deck 

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