Project Summary
A must-have interactive Branding e-book for business owners.
Brand Aids is an interactive e-book project by Evelyn Samuel, which is a compilation of 12 actual stories of how Branding helps to win customers and raise the profit value of a business. The businesses range from a national TV station to a single mum working from home, to someone doing multi-level marketing.
Through this project, Malaysians (in particular) will learn that if they Brand themselves and their products, their businesses will be more profitable. They will not need to engage in price wars because they'd have a competitive edge which customers will pay for.
WHAT WE NEED & WHY:
USD1,060 for the following services:
Copywriter to write up the case studies in simple, easy-to-understand language;
Proof-reader to check the text for grammar and punctuation;
Illustrator to prepare audio and visuals to make the text interesting;
Publisher to combine rich-media and e-commerce to make the e-book's interactivity an experience which users will enjoy and recommend to their colleagues; and
Editor to supervise all the tasks.
ABOUT EVELYN:
Evelyn Samuel - Certified Professional Trainer, is passionate about creating Learning tools which empower individuals. She regularly conducts workshops and gives talks on Branding for business owners and their teams. Her innovation, Mobile Coach, has won many academic awards plus professional recognition for Transforming Teaching and Learning. It was chosen as one of the top 100 viable and scalable 100 ideas by iconic founders from Silicon Valley.
It is her dream that by empowering small businesses - they are 95% of the national economies in most countries including Malaysia - there will be an economic turnaround.
You can get free tips are on her blog "Brands Help Heal", which was started in 2010.
Follow Evelyn at the Brand Aids Facebook Page here
TEAM MEMBERS:
Evelyn's team members consist of:
Christine Hall - Editor and co-founder of learning & development company Atheneum Communications Sdn Bhd
Vadivelu Batumalai - e-publisher & web designer
Tiras Chin - illustrator & graphic designer
