University Startup Challenge 2021: Nexlace 3.0

Contact: Jizen Loh Iskandar B. Khairi Loh Abdullah


RM 30

pledge of RM 17,900 goal

6 September 2021 21 October 2021

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Project Summary

It all started when my dad said, the standard shoelaces give him back aches. I started to work on the idea by myself facing many obstacles but now I have a solid team & mentors with a plan to get everyone to the Nex level.

We have developed Nexlace for 5 years with 2 minimum viable products (Nexlace 1.0 & Nexlace 2.0). To see whether in its simplest form, will there be a demand for it? and whether it solves the problem.

In 2021 due to online demand & demand for it to be in sports distribution stores, we seek funding to mass produce Nexlace 3.0 and we are set on a mission to build Nex. Nex is an Innovative lifestyle brand that aims to make cutting edge comfort wear, starting with Nexlace as our first product.


Nexlace 1.0 demonstration:


Nexlace 1.0 installation:


Here's The Plan.


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