University Startup Challenge 2021 : Tapao

Contact: Cheng Ley Hang

Fund a marketplace for the financially impacted cooks to sell their meals.


RM 0

pledge of RM 2,500 goal

1 September 2021 16 October 2021

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Project Summary

Problem Statements

  1. Financially impacted citizens/micro-businesses due to pandemic policies have the cooking skills but not product reachability.
  2. Stay-at-home citizens do not have enough alternatives of affordable food without leaving a certain distance.

 

Solution

Application as a marketplace for the cooking capable (vendors) to generate income and for those seeking local community meals (customers).

Vendors

  1. Help to obtain relevant legal certificates
  2. Coordinate the common space
  3. Growth plans

Customers

  1. View the time available products
  2. Allow pre-order & collection
  3. Reward systems

 

Value Proposition

Vendors

  1. Homemade Affordable Food
  2. Pick Up Food Instantly or Pre-order
  3. Visibility over available foods sold at a time in advance

Customers

  1. Income Source for Household
  2. Short Working Hours
  3. Low commission rate
  4. Partnership plans
  5. Onboarding programs

 

Target Market

Market Segment

Details

1

Age: 18 - 40

Status: Adults inconvenient to cook

Interest: Cheap instant home-made food

Decision making: Cheap instant food

Geographic: Condominium residence

2

Age: 18 - 30

Status: At home citizens who are new in selling home-made foods

Interest: Generate side income at home; Passion in cooking home-made food; Wants to venture into selling home-made foods

Decision making: Low entry barrier

Geographic: Condominium residence

3

Age: 31 - 65

Status: At home citizens who has experience in selling home-made foods

Interest: Generate side income at home; Passion in cooking home-made food; Would like a new platform to sell their home-made foods

Decision making: Low entry barrier

Geographic: Condominium residence

 

Animated Prototype

https://www.figma.com/proto/EQ8N1Jwr4D3zmhSEFjO6HW/Tapao?page-id=0%3A1&node-id=1%3A2&viewport=-18%2C452%2C0.8965517282485962&scaling=scale-down&starting-point-node-id=1%3A2

 

Project Timeline 

 

Project Expenditure based on Crowdfunding Source

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