Project Summary
Problem Statements
- Financially impacted citizens/micro-businesses due to pandemic policies have the cooking skills but not product reachability.
- Stay-at-home citizens do not have enough alternatives of affordable food without leaving a certain distance.
Solution
Application as a marketplace for the cooking capable (vendors) to generate income and for those seeking local community meals (customers).
Vendors
- Help to obtain relevant legal certificates
- Coordinate the common space
- Growth plans
Customers
- View the time available products
- Allow pre-order & collection
- Reward systems
Value Proposition
Vendors
- Homemade Affordable Food
- Pick Up Food Instantly or Pre-order
- Visibility over available foods sold at a time in advance
Customers
- Income Source for Household
- Short Working Hours
- Low commission rate
- Partnership plans
- Onboarding programs
Target Market
|
Market Segment |
Details |
|
|
1 |
Age: 18 - 40 Status: Adults inconvenient to cook |
Interest: Cheap instant home-made food Decision making: Cheap instant food Geographic: Condominium residence |
|
2 |
Age: 18 - 30 Status: At home citizens who are new in selling home-made foods |
Interest: Generate side income at home; Passion in cooking home-made food; Wants to venture into selling home-made foods Decision making: Low entry barrier Geographic: Condominium residence |
|
3 |
Age: 31 - 65 Status: At home citizens who has experience in selling home-made foods |
Interest: Generate side income at home; Passion in cooking home-made food; Would like a new platform to sell their home-made foods Decision making: Low entry barrier Geographic: Condominium residence |
Animated Prototype
Project Timeline
Project Expenditure based on Crowdfunding Source
