Contact: Ugly Beauty Team

Reversing the fate of ugly produce, distributing ugly produce to food service industry at a discounted price

RM 50

pledge of RM 5,000 goal

1 September 2021 16 October 2021


Project Summary

An overview of Ugly Beauty

According to the Future Directions International (FDI) study, South and Southeast Asia account for 25% of worldwide food waste, with Malaysia producing 38,000 tons of waste each day, enough to feed about 2 million hungry people.

Hence, our idea is to utilize the ugly produce by aggregating the ugly (but edible) produce from farmers and grocery stores, then distributing them to businesses in the foodservice industry. These ugly produces can then be used to prepare food and beverages or can be processed into sauces, jams, salsas, etc. 

With the Sustainable Development Goals (SDGs) in mind, we strive to create a large market for “ugly produce” by providing farms and grocery stores an economic incentive to avoid discarding the produce.

As a start, we aim to target 30 suppliers of ugly fruits to supply at least a 150 F&B service outlets in 1 year. In order to make this as a success, we would require funding to subsidize our cost on logistics for the transport of ugly produce as well as to support the investment in running our first few pilot projects. Our overview timeline can be seen in the picture attached below.

Join our cause in reducing food waste and pay it forward for the better livelihood of the community!


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